Our Work

ME+EM is a British contemporary fashion brand for women offering affordable, designer-quality clothes made with unique attention to fit, fabric and detail

ME+EM Social landing experience improves conversion rate by 8%

Before and after
Control
Variation

The Opportunity

ME+EM are constantly looking for ways to improve their customer experience. Working in partnership with Conversio we began investigating ways to improve the performance of visitors coming from paid social to engage them with the brand and improve their conversion rate. Social and particularly paid social channel marketing has become an important aspect of new customer acquisition for brands like ME+EM.

Insight & Solution

Using analytics data as well as advanced user research techniques we were able to understand how different user segments interacted with page content and how the user experience should be adapted to support these differences.

The majority of ME+EM’s paid social visitors landed on a product page and attracting a large proportion of new visits via social media will skew your overall ecommerce performance, these visitors are often unfamiliar with the brand and their behaviour is very different to that of other channels and returning customers. This is often characterised by very high bounce rates, low site engagement and low conversion rates.

We hypothesised that creating a product page landing experience for social media visitors that provided above the fold exposure to the product range and high performing categories would reduce bounce rate by enabling a browsing experience and better demonstrate the ME+EM collection for new visitors.

The Result

+8%

Conversion Rate

-3%

Bounce Rate

+5%

Page Views Per Session