Our Guiding Principles
Our manifesto:
Human values that guide our work
We're a team that's obsessed with results but never takes ourselves too seriously.
We back every decision with hard data, stay brutally transparent, adapt fast to whatever the digital world throws at us, and always chase genuine progress over hype. These aren't just nice-to-haves, they're how we work, how we partner with clients, and how we keep getting better.
Our 7 core principles
These shared principles guide every decision we make and every programme we undertake. They are the foundation of our commitment to both ourselves and our clients, and serve as our North Star when making decisions.
1. Data is Our Superpower
We don’t rely on hunches or guesswork. Every optimisation we make is backed by solid, rigorously tested data. It’s not magic, it’s science. And we’re pretty good at it.
2. Humble Confidence
We don’t claim to have all the answers, but we do know how to find them. Every challenge is an opportunity to test, adapt, and refine.
3. Honesty & Transparency. Always.
We tell it like it is. If something’s not working, you’ll know. If there’s a better way, we’ll find it. Transparency fosters trust, and trust drives results. No jargon, no fluff… just clear, candid conversations that lead to smarter solutions.
4. Real people, real results
No inflated claims, no empty promises, just measurable impact. We focus on genuine improvements that make a real difference. Authenticity wins, and we’re here to prove it.
5. Adapt and thrive
The digital landscape never stands still, and neither do we. We embrace change, innovate relentlessly, and pivot when necessary. Whether we’re working with clients or evolving as a team, learning and adapting keeps us ahead of the curve.
6. Serious about results,
lighthearted in approach.
We take the work seriously, but never ourselves too seriously. A bit of humour + fresh thinking keeps us sharp. Every tough challenge is just fuel to learn, grow and push harder, that’s what creates real impact. We question the usual, spot new possibilities, enjoy the ride and actually make a difference.
7. Driven by purpose, defined by progress.
We don’t chase hype, we chase results. No egos, no shortcuts, just smart optimisation and meaningful improvements. “Good enough” isn’t in our vocabulary, because better is always possible, and we’re here to make it happen.
Looking for your next role in experimentation?
If you are looking for somewhere to work hard, grow, and have fun, then you have come to the right place. We are always on the look out for exceptional people.
Semi-remote and flexble
Semi-remote work and flexible hours so that you can balance work and home. We also finish early on Friday's in the summer.
Social to the core
Informal and formal events and days where we have fun together. Darts, bowling, the pub... we like to have fun.
Cycle2Work
Part of Government Cycle2Work scheme, offering the most cost-effective way to get new cycling equipment.
Learning fund
We are committed to the professional growth of everyone on our team and provide a £500+ per annum / per person learning fund.
Baby? We got you!
Maternity, paternity, adoption and surrogacy leave along with sick pay. We've got you!
Generous annual leave
30 days annual leave (+Bank Holidays) for all full-time team members.
Ready to scale your ecommerce brand?
Great! Drop us a short message and we'll come back to you to show how Conversio can help you achieve your experimentation goals and shift to fully optimised, personalised and sustainable experiences.
Drop us an email
Better Decisions.
We meet people where they are at, whether you are ready to start or just exploring ideas.
Wherever you are on your experimentation journey, let's chat!
Quick Links
Email
hello@conversio.com
Phone
+44 (0)20 7971 1140
Address
Somerset House
Strand, London,
WC2R 1LA
Certified B Corporation logo in white on a dark green background.
Conversio © Copyright 2015-2026 All Rights Reserved Conversio Ltd. Company number 09428440
All Rights Reserved
Conversio is an independent entity and is not affiliated with, endorsed by, or sponsored by any third-party platforms or companies referenced on this website. Any trademarks, logos, or brand names mentioned remain the property of their respective owners and are used for identification purposes only. References to third-party services, technologies, or platforms do not imply any partnership, approval, or association with Conversio.