All Email Types
Drag & drop email builder
Pre-built content blocks
Hidden pre-header option
Personalisation variables
WYSIWYG text editor
Send to standard or custom segments
Google analytics tracking
Subscriber activity tracking (send, delivered, opens, clicks, conversions)
Translatable/editable labels
Create themes to customise the header and footer, fonts and the colors of the content blocks of all emails
Workflows
Create auto-responders/drip campaigns
Delay from instantly when the contact meets the criteria up to 48 months
Unlimited emails within a workflow
Unlimited workflows
Send emails, abandoned carts and followup emails within workflows
Pre-built recipes for workflows to target your whole customer lifecycle
Create your own workflows, or use our wizard to help you or customize our recipes
Trigger workflows based on eCommerce activity (time since purchase/fulfilment), subscriber activity or customer date properties (such as birthdays)
Feature / TriggerOrder is paidOrder is fulfilledCart becomes recoverableList is subscribedDate in customer property reached
Actions
Send Email
Controls
Delay
Split by segment
Split by subscribed list
Split by order property
Split by cart property
Stops
Stop on product review
Stop on new purchase
Stop on feedback
Stop on new Subscription
Stop on coupon use
Stop if customer already started this workflow
Workflow Triggers, Actions, Controls & Stops
Triggers
Order is Paid
Order is Fulfilled
Cart becomes recoverable
List is subscribed
Actions
Send Email
Controls
DelayInstant to 48 months
Split by SegmentUnlimited spitting by segment
Split by existing segment (default or custom)
Build a custom segment within the Workflow
Fallback to Everyone Else if no segment match
Split by Subscribed ListWhen trigger is "List is Subscribed" only
Unlimited splitting by list
Split by Order PropertyWhen trigger is "Order is Paid" or "Order is fulfilled" only
Build segments with Workflows based on order criteria (see table below)
Save order property based segments
AND/OR criteria building (all AND or all OR)
Split by Cart PropertyWhen trigger is "Cart becomes Recoverable" only
Build segments with Workflows based on order criteria (see table below)
Save order property based segments
AND/OR criteria building (all AND or all OR)
Stops
Stop on Product ReviewStop on any product review
When any product in this Workflow's Order is reviewed
When every product in this Workflow's Order is reviewed
Stop on new PurchaseStop for ANY new purchase
Stop only when purchasing certain product(s)
Stop only when purchasing from specific collection(s)
Stop on FeedbackStop when feedback is left for any order
Stop when feedback is left only for this order
Stop on new SubscriptionStop when customer subscribed to any list
Stop when customer subscribed to specific list(s)
Stop on Coupon useStop when customer uses any coupon
Stop when customer coupon from this workflow
Workflow Segmentable Properties
Segment by Order Properties
Order Amountisover
is notunder
Order Productsincludesover# of itemsof [select product(s)]
does not includeundermonetary amount
exactly
Segment by Cart Propertiesisover
is notunder
includesover# of itemsof [select product(s)]
does not includeundermonetary amount
Newsletters
Schedule newsletters or send them immediately
Resend to non-openers easily
Receipts
Default receipt
First time buyer receipt
Repeat customers receipt
Custom segment receipts
Pre-built layouts for default, first time buyer and repeat customer receipts
WooCommerce notes
Optional customer billing/shipping addresses content block
Optional order notes block
Resend receipts
Abandoned carts
One click return to cart button
Alternative Abandoned Cart view: Featured Product
Display average product ratings for each abandoned cart item
Delay from 15 minutes after a cart is abandoned
Up to 3 abandoned cart reminders plus a subscription optin request fourth email
Include customer reviews (inc photos) for abandoned products using our Recent Reviews content block
Follow-ups
Create auto-responders/drip campaigns
Delay from instantly when the subscriber meets the criteria up to 18 months
Set a 24HR send time when delay is 1 day or more
Unlimited emails with a campaign
Unlimited email campaigns
Pre-built campaigns to target your whole customer lifecycle
Create your own campaigns, or use our wizard to help you
Trigger emails based on eCommerce activity (time since purchase/fulfilment) or subscriber activity
Product Reviews
Request reviews by emails
Allow customers to submit reviews on your website
"Verified purchase" label for confirmed purchases
Display average rating and written reviews
4 different widgets available: Summary, Recent Reviews, Badge & Tab
Optional customer photo submission (up to 4 photos)
Review submission notifications (adjustable based on rating level)
Reply to customer reviews
Bulk review request feature for past purchases
User generated content available as part of our image content blocks
Customise your widgets directly on your website
Customise your widgets directly from your dashboard.
Import from other review apps by CSV
Feedback
Collect feedback from your emails.
Display average feedback rating and written feedback widgets on your site
Respond to customer feedback by email
Subscribers
Sync subscribers who opt-in during checkout with our Accepted Marketing list
Import subscribers via CSV
Create & customise unlimited signup forms
Single or double opt-in (opt-in confirmation email)
Connect your subscriber list one of our third party popup app integrations
Segmentation - Default Segments
"At Risk" Repeat Customers
Active Repeat Customers
Big Spenders
First-time Buyers
Highly Engaged
Inactive Repeat Customers
Most Regular Buyers
Potential Buyers
Prospects
Repeat Customers
Segmented by:
CM Commerce Properties
Email addressdoesequals
does notcontain
start with
end with
Number of ordersis under
equals
exceeds
Total Spendis under
equals
exceeds
Time from orderFirst Order PlacedBefore (date)
Last Order PlacedAfter (date)
Under (x) days ago
Over (x) days ago
Purchased a specific productPurchased the product
Did not purchase the product
Reviewed a specific product
Purchased a product from a specific collectionPurchased from the collection
Did not purchase from the collection
Time from product purchaseFirst (product) purchasedBefore (date)
Last (product) purchasedAfter (date)
Under (x) days ago
Over (x) days ago
Time from collection purchaseFirst (category) purchasedBefore (date)
Last (category) purchasedAfter (date)
Under (x) days ago
Over (x) days ago
Has an active subscriptionSubscribedAll of
Is not subscribedAt least one of
Received an emailReceivedAny Email
Did not receivethe receipt (choose)
the followup (choose)
the newsletter (choose)
Opened an emailOpenedAny Email
Did not openthe receipt (choose)
the followup (choose)
the newsletter (choose)
Clicked an emailClickedAny Email
Did not clickthe receipt (choose)
the followup (choose)
the newsletter (choose)
Time from an email openFirst Email OpenedBefore (date)
Last Email OpenedAfter (date)
Under (x) days ago
Over (x) days ago
Time from an email clickFirst Email ClickedBefore (date)
Last Email ClickedAfter (date)
Under (x) days ago
Over (x) days ago
Country of main addressLocated in at least one ofMultiple selection allowed
Not located in at least one of
Region of main addressLocated in at least one ofMultiple selection allowed
Not located in at least one of
Smile.io Membership Statusis a Smile.io rewards member
is not a Smile.io rewards member
Smile.io Membership PointsNumber of Smile.io membership pointsis under
equals
exceeds
Smile.io VIP Tieris
Custom Properties
Data type = Textdoesequals
does notcontain
start with
end with
Date type = Numberis under
equals
exceeds
Data type = Boolean (must be uploaded as true/false)
Data type = Date (must be submitted in the ISO8601 format yyy-mm-dd)
Date (full date)Before (date)
After (date)
Under (x) days ago
Over (x) days ago
Within (x) days
Beyond (x) days
Date (month)Equals
Date (day)Equals
Content Blocks
Shopify WooCommerce BigCommerce
Discount: Percentage
Automatically generate, unique discount code
Discount type: Cash (Apply discount on cart subtotal or each item)
Discount type: Percentage
Randomize discount amount (with min/max values)
Expiry period in days
Customize button link
Auto-apply coupon
Set a minimum subtotal amount before coupon can be applied
Limit total uses of coupon across all customers
Disallow other coupons to be used for the same purchaseN/A Shopify only allows one to be usedN/A BigCommerce only allows one to be used
Only allow discount to be used by email recipient
Limit to one use per customer
Applicable to customer type (types from store)
Applicable to all products & collections, specific collections or specific products
Discount: Shipping Coupon
Discount type: Cash
Expiry period in days
Customize button link
Auto-apply coupon
Set a minimum subtotal amount before coupon can be applied
Limit total uses of coupon across all customers
Limit total uses per customer
Exclude sale items
Only allow discount to be used by email recipient
Applicable to customer type (types from store)
Applicable to all products & collections, specific collections or specific products
Discount: Buy X, Get Y
Other Content Blocks
Button
Custom HTML
Custom Products
Feedback
Subscription Opt-in
Recent Product Reviews
Refer A Friend
RSS feed latest post
Review request
Similar Products
Socialise
Text
Notification Template
Export your email as html
Add text, images and buttons to create your email.
Replace your standard store messages
Insights & Reporting
Store Metrics
Revenue
Orders
Average Order Value
Customer Metrics
Unique customers
Returning customers
% Returning Customers
Orders per customer
Days between repeat orders
Customer Lifetime Value
Graphs
Revenue (30 days)
Orders (30 days)
Average Order Value (30 days)
Customer Insights
Receipts sent
Emails Delivered
Emails Opened
Emails Clicked
Total Spent
# of Coupons used
Date of first order
Average days between orders
Average order value
Total Order Value
Orders Placed
Timeline: Emails sent
Customer email subscriptions
Historical subscription updates