London, 17th September 2024 – Conversio is proud to announce that it has officially certified as a B Corporation, joining a global community of companies that meet the highest standards of social and environmental performance, accountability, and transparency.
About Conversio
Conversio is a leading conversion rate optimisation (CRO) agency dedicated to helping businesses enhance digital performance through data-driven insights and tailored strategies. By combining in-depth analytics with a focus on customer experience, Conversio maximises the effectiveness of web experiences to drive user engagement and measurable growth for clients. With a commitment to honest transparency, sustainability, and innovative solutions, Conversio continuously adapts to evolving market trends to deliver impactful, long-term results. Their team is passionate about using optimisation to not just boost sales, but also make a positive social and environmental impact.
For more information, visit Conversio.
What It Means:
B Corporation certification reflects Conversio’s commitment to balancing profit with purpose. As a B Corp, we’re dedicated to using business as a force for good, ensuring that our work positively impacts people and the planet. We have many exciting initiatives to announce in the coming months.
Why We Did It:
“Our motivation has always been about more than just growth,” said Paul Wilkins, Co-Founder and Director of Strategy. “We want to build a company that not only delivers outstanding results for our clients but also contributes to a better, more sustainable world. Becoming a B Corp solidifies that commitment.”
“As leaders in our sector, this B Corp certification is especially exciting because it’s new territory for our industry,” said Andy Chittock, fellow Co-Founder and Director of Insight. “We’re integrating impact outcomes into our delivery model and service metrics, creating real value for our clients while driving positive change. It’s about reshaping the way we measure success—looking beyond traditional KPIs to include social and environmental outcomes as part of our core offering.”
How It Happened:
The certification process involved a rigorous assessment of our social and environmental impact, from how we treat our employees to how we minimise our carbon footprint. After months of dedication, we’re proud to say that Conversio has met B Lab’s strict criteria and earned the certification.
Moving Forward:
As a B Corp, we’re excited to continue pushing the boundaries of what it means to be a responsible business. Paul Wilkins adds, “This certification is a milestone, not a finish line. We’re committed to ongoing improvement and creating value for all our stakeholders.”
For more information, visit www.conversio.com
Media Contact:
hello@conversio.com
+44 (0)20 7971 1140