Stand out from the crowd with a trustworthy brand

2018 has been an interesting year for consumer trust.

We have been rocked by the Facebook and Cambridge Analytica scandal (#fakenews) that had some effect on a (stated, at least) democratic election for a major and influential country.

A recent Forbes exclusive with WhatsApp co-founder, Brian Acton, should further aggravate Facebook’s challenges of consumer perception and sentiment for the platform.

Theranos has been shut down after squandering nearly one billion dollars of investors’ money. Elizabeth Holmes (Founder & CEO) – a former media darling – is facing criminal charges for fraud and a prison sentence of up to 20 years.

And let’s not talk about Uber’s culture of gender discrimination and other shady practices that continue to come to light.

Even before all of this happened, 50% of consumers (in 2016) reported that they don’t have a lot of trust in business.

The bar is higher than ever

The amount of hard work and luck required to build a successful business has always been immense. This is why 90% of new businesses fail.

Historically a successful business needed only a good, viable idea and above-average execution to find product-market fit before doing a tiny bit of scaling.

In 2018 and beyond, you will also need to overcome widespread mistrust and skepticism from consumers. Doing so will help you stand out from the crowd and not be dragged down by the negative consumer sentiment that offending businesses have fueled.

Ratings and reviews is the foundation of trust

In recent months we have spoken extensively about trust and how your product ratings and reviews can help build that trust. We have also invested heavily in new features involving product ratings and reviews (details here and here).

Global trends have accelerated our investments into this space.

A recent Ipsos Global Trends study found that 76% of US consumers decided from which brand they will buy based on positive and negative reviews. That figure is also up by about 10% in the space of 2 years.

What is significant is that this is not just a product decision anymore; how consumers perceive and how much they trust your brand influences whether they purchase from you or not.

And even though there is general skepticism and distrust of “big business”, 65% feel “brands I trust are more important than ever to me”.

The future of Ecommerce is building a profitable brand that your customers love and trust.

Introducing new widgets: Showcase your product ratings and reviews in more places

Today we’re announcing three new widgets for product reviews that will help you showcase your customer feedback in more ways and places.

These new widgets are more honest, open and transparent. We want to help you build an omnipresent feeling of trust around your brand, which means making your ratings and reviews relevant and visible in as many customer interactions as possible.

New Tab Widget

The first is a new tab that you can show off on all of the pages of your website, making it a constant reminder of your available online reviews. When your website visitor clicks on the tab, you can show off all of your reviews (for all of your products) to give your visitor an overall picture of how much your past customers love and trust you.

Let’s see it in action:

New Tab widget that you can use on any page on your site

New Trust Badge

Trust badges increases conversion rates and our new Trust badge uses your total number of ratings, as well as an average rating, to convince customers that they can safely complete their purchase.

The simple, unobtrusive design focuses on the data and can easily be used in your website footer or checkout pages. Take a look:

New “All Products” Reviews Widget

We also have a new reviews widget available that you can use on non-product pages to showcase all reviews for all products on any page of your website. This is a great way to build a dynamic, general “testimonial”-like page.

Widget editing is also much easier now

Adding code to your website is never a fun or overly easy task, especially if you are not technical or proficient with HTML. Having a website and online store means that this is an unavoidable part of your job. But we wanted to make that easier.

We have built a brand new widget editor for you that lives on your website instead of the Conversio dashboard. When you are logged into Conversio and browsing your store, you’ll see the widget editor on any page that already includes a widget.You can then edit the widget right there and see your changes reflected in real-time.

Take a look at this demo to get an idea of why we’re so excited about this:

What’s next?

Everybody loves a little teaser of what’s to come, right? 🙂

For next month’s major product release, we’re still focusing on reviews and will be unveiling our “Trust Platform”. We will switch our attention away from on-site widgets and back to emails. We want you to build more trust in your emails and make every email and interaction with your customers count.

Video music:

Share your thoughts

  1. I would also like to know how to know build trust when there are paid reviews as well. Although, people buy based on reviews, how do we trust a brand just based on reviews? Is there something that can be done?


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