Conversio is now CM Commerce

Conversio was founded in 2014 with the goal of helping ecommerce brands earn more revenue from a missed marketing opportunity: their receipts. Since those early days, Conversio has evolved to help ecommerce brands stand out from the crowd and do profitable marketing.

In today’s environment where many more businesses are able to shoot for the stars and become a Venture Capital unicorn, we have focused on helping brands be profitable and sustainable. At Conversio, we have always supported a business strategy where $1 spent on marketing needs to result in at least $2 (or more) in revenue.

With this goal in mind, we’d like to share that we have found the best of allies: a couple of weeks ago we joined CM Group, a family of global marketing technology brands, and will be rebranding Conversio to become CM Commerce.

Back in 2007 when I started working on WooThemes / WooCommerce, Campaign Monitor was already a few years ahead of us in what I believe was the wild, wild west of software. What really resonated was that Campaign Monitor was bootstrapped and building their business with loyal customers. (I’m biased here because I have used Campaign Monitor for each of my businesses and also my side-projects. Conversio has also been a Campaign Monitor customer since 2014.)

And if you needed evidence of this pre-existing relationship, Campaign Monitor shared our success in the very early days.

With this backdrop and on this foundation, we’re incredibly excited about the future of CM Commerce. Since joining the CM Group we have been investing heavily in the product and are excited to release our newest feature: Popups. This has been our most frequently requested feature for years, but previously we did not have the resources to invest in this. CM Group and Campaign Monitor are helping us scale and accelerate our investment in our product roadmap.

Going forward you should thus expect more of the same, but on a much greater scale than before. CM Commerce is all about doing better, more personalised and profitable email marketing. We will continue to build a product that helps you craft the best customer experiences, create a profitable ecommerce brand and ultimately grow your revenue.

Share your thoughts

  1. Awesome news! I am a beginner in e-commerce and marketing. Conversio was my first add-on app. I found it easy to use and it offered excellent receipts with little work on my part. I also use the newsletter feature and abandoned cart. Going to check out the “pop up” feature now. Can’t wait to see what your future developments bring to the table!

  2. Awesome news!

    Will you be adopting their email servers for greater deliverability (Campaign Monitor used to impress me on this front very much), and perhaps their easy to use inline email editor?

    If you do, I think CM Commerce may skip to the very front of the line!

    1. @David – I won’t share too much of the roadmap, but looking at deliverability improvements is something that is a priority for us.

      RE: the in-line editing. When we user-tested the current version of our email builder, we specifically moved away from the in-line experience, because the current UI is less confusion and janky.

  3. Congrats Adii! Have used and loved CM for years. Glad to see you join forces and eager to see the future of CM Commerce. I hope a white label version for agencies (like CM) is in the pipeline.

    1. Thanks Mike. 🙂

      Ping me about that while-label solution (adii [at] conversio [dot] com). I’d love to learn more.

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