How to Collect Emails for Your Ecommerce Store
Email marketing accounts for 7% of all Ecommerce customer acquisition.
It’s also responsible for influencing over 70% of mobile Ecommerce purchases.
And the great part about it? Email marketing manages to bring in $44.25 for every $1 that you invested in it – over the long-term!
Because of the effectiveness of email marketing, you now realize that every email subscriber counts and that collecting emails from your website visitors is an important step in growing your email list and ultimately, your customer database.
Yes, encouraging your Ecommerce site visitors to give their email to you has less friction than asking them to buy from you because there’s no expressed monetary value yet.
But, how do you exactly manage to ask for your visitors’ email address and subsequently establish a good enough connection to convert your traffic into customers over time?
In this article I’ll show you 5 email list-building strategies to get you started today.
1. Incentivize your visitor’s email address with a discount coupon code
Why should you care: According to a recent RetailMeNot study, 71% of users prefer to use discount coupons that are emailed to them by different businesses.
This is effective especially for website visitors who are already browsing through your products/services and who are interested in making a purchase. The discount code may just be the push they need.
You can use JustUno’s free plan to collect emails by generating a discount code, entering the code in the app’s widget and customizing the display that you will show to your website visitors.
Simply install JustUno in your Shopify Ecommerce website and personalize the app by using your own coupon code and identifying the reward that your visitors can get in exchange for their email address.
Take a look at WOD Superstore’s example – for website visitors who are interested to getting a 3% discount, they only need to click on the big kettlebell icon and enter their email address to subscribe to the company’s mailing list.
2. Integrate “Hello Bar” in your page
Why should you care: Neil Patel has done an article on the effectivity of integrating “HelloBar” in his Quick Sprout website.
According to Neil, 11% of his leads were generated by the HelloBar alone.
If this isn’t enough to convince you, here’s another result that HelloBar has managed to cause:KimberlySnyder.net also uses HelloBar to generate 20% of their revenue, so integrating this in your Ecommerce website may be worth the installation.
What’s remarkable about the HelloBar is that it doesn’t have much impact on the page’s loading time, so you can ask for your visitor’s email address without much hassle. Plus, it’s not intrusive at all.
Head on over to the HelloBar website and make an account with them to get started.
After opening your free account with HelloBar, you can use it to collect client emails by selecting it as your goal.
You can then personalize your email subscribers’ contact information, and even choose to make the information available to email subscription services such as Aweber, MailChimp, iContact and GetResponse, among others.
You can also choose where you’d like the HelloBar to appear, and even personalize the button’s color, message and design.
3. Offer to email their shopping cart to them
Why should you care: 24% of shopping carts are abandoned by visitors who actually want to save the products and refer to it for future purchase!
If you offer your visitors an opportunity to give their email address to you so that you can email their shopping cart to them, you have the potential to increase your conversion rate and actually boost your sales.
At the same time, you have access to their email so you can grow your relationship with them over time.
If you are using Shopify as your Ecommerce website’s platform, one app you can use to collect emails for shopping cart abandonment is AbandonApp.
Once you’ve installed this app, you can use this app to send emails (with pre-made templates that you can personalize) regarding your customer’s abandoned carts and even show pictures of the items that your customer has left in his shopping cart.
AbandonApp even sends automatic emails to your customers to make sure that you’re keeping them on track.
Another app, for Woocommerce platform this time, is the Email Cart app. This plugin is important for customers who want to send their shopping carts to their emails – and even to their friend’s email addresses.
4. Include a personalized pop-up in your Ecommerce website
Why should you care: Intrusive and irrelevant pop-ups are rated by 70% of internet users as an annoying type of advertising.
But, if your pop-up is personalized and targeted, there’s a high possibility for you to see a 1375% increase in your email subscribers.
To make sure that your pop-up is relevant and non-intrusive, it should:
- be activated when it detects your visitor’s intent to exit;
- use an overlay;
- be visually attractive; and,
Take a look at this targeted form from Gleam Captures – only visitors who are coming from Pinterest can see this opt-in form, so it’s highly targeted.
You can open a free account with Gleam Captures so you can get started with choosing the best personalized opt-in form for your Ecommerce website.
5. Send a “drip” email sequence for your new subscribers
Why should you care: Collecting emails from your subscribers is important: but these numbers will all be useless if you don’t make an effort to connect with your audience. This is where drip emails come in.
Once you have generated your leads, the next best step you need to do is to nurture them. Why?
- The open rates of drip emails are 80% higher than one-send emails.
- The average click-through rates of drip emails are 3 times higher than one-send emails.
Additionally, companies that use drip emails to nurture leads get 50% more sale-ready customers and 47% larger purchases.
Drip emails work in several ways. One way you can approach it is by sending an engagement email to a user who hasn’t logged in your website for the last 30 days.
You can also use drip emails to recommend a specific product for your email subscribers, or even to send a renewal notice to your existing customers who avail of your services.
There are different drip email apps that can help you get started – Drip, Sendloop, BombBomb and Quickmail are just some of the many options you can use.
The number of your unique page views is irrelevant, if you’re not converting that traffic into email subscribers (and subsequently, loyal customers in the long run).
With these five tactics to help you collect emails for your Ecommerce store, which one are you most likely to use? Let us discuss and help each other in the comments!
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