If Thanos did his “snap” and half of life on the whole Universe is wiped out…
Something that also starts with the letter “s” is responsible for high abandoned cart rates.
To be exact, 55% of shoppers abandon their carts because of unexpected costs like shipping fees and taxes.
I’m sure you already knew this, right? To increase your abandoned cart recovery rate, you can include a shipping coupon in the post-abandonment email sequence.
And again, you already knew this: If you’d like to stand out from the crowd a little bit more, you can also include product reviews or other kinds of social proof in your email copy.
That’s why in this week’s video, I wanted to talk to you about something that you might not have heard of before — a strategy you can use to increase your abandoned cart recovery rate effectively.
Put yourself in the equation again. Here’s what I mean.
If you’ve done everything (shipping coupons, social proof, product reviews, etc) and you still haven’t seen an increase in your abandoned cart recovery rate, it may be time for you to change your tactics so you can view different results.
As my imaginary friend Albert Einstein once said, “Insanity is doing the same thing over and over again and expecting different results” and we don’t want this, do we?
Because here’s the truth: sometimes, your website may be great, and your email sequence may be top-notch, but if the customers coming into your website aren’t a good fit with your brand’s target market profile, then you’ll still see no change in your abandoned cart recovery rates.
If this is the truth, then, you shouldn’t change your website or your email marketing strategy. They’re already effective to your chosen target market.
Sometimes, it’s not HOW you talk – it’s about WHO you’re talking to.
Instead, you need to tweak your traffic acquisition channels so you can get customers who are more likely to finalize their purchase with you since they’re a better fit for you and your company.
You can do this both in your email marketing tool and Conversio. First, you need to look into customers who have recently abandoned their carts but haven’t purchased anything yet. In Conversio, it’s simply a matter of going to your All Carts page and filtering those into carts that are still recoverable.
Once you have your list, get in touch with them via direct one-on-one email. Start with customers who have the highest abandoned cart value and then slowly but steadily work your way through the list.
Perhaps they were just browsing. Or maybe they lost interest and bought from your competition instead. Or it could be that they don’t have the budget for it right now.
Because you see, you can always check out abandoned cart statistics and make an educated guess as to why your customers aren’t buying from you. Or you can do this trick and find out the exact cause — straight from the horse’s mouth.
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You’ll never know the real reason why they abandoned their carts unless you personally contact them and find out for yourself.
Afterwards, feel free to tweak your website or your email marketing campaign accordingly. After all, you know the exact reason why your customers are abandoning their carts, so what’s stopping you from recovering them?
Now, I know a hands-on approach like this doesn’t scale. It’s not very “efficient” or “automated”, but if it’s going to be effective in increasing your abandoned cart recovery rate even just by 1%, then, by all means, try it out and see the difference for yourself.
It may take time and a lot of your resources. But this is one strategy that can give you a slow but steady ROI over time.
I hope this video will contribute to the growth of your business! Let me know in the comments below or email me at firstname.lastname@example.org if you’ve tried out this strategy before. See you next week!
(Photo by Force Majeure from Unsplash.)