Who Else Wants to Evolve & Sell with FiXT?

FiXT has been in business for 10 years and probably picked one of the most difficult industries in which to build a business: music.

In this episode we speak to FiXT co-founder, James Rhodes, who says he’s had to wear multiple hats over the years. James speaks about not necessarily knowing what the best path to take was, but that they dug in, experimented and were willing to fail.

We also hear how FiXT have grown their business through the evolution of the music industry from selling CD’s to the inception of iTunes to today, where music streaming is FiXT’s primary source of music-related revenue. And they’ve done this all through being in tune with their customers and not drinking too much of their own Kool-Aid.


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Some of the best quotes from the episode:

I just kept volunteering for more opportunities. Click To Tweet At one stage, I did demo’s of 20 different Ecommerce platforms. Click To Tweet There wasn’t a clear path ahead of me, but I just dug into it. Click To Tweet One of the biggest assets we’ve had is building a direct relationships with our customers. Click To Tweet We’ve never depended on a single revenue channel. Click To Tweet Business involves a lot of experimentation & a willingness that you may fail. Click To Tweet The more automated our marketing is, the better our return on time investment. Click To Tweet

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Credits:

  • Music featured in this episode was “Celery Man” by Birocratic and can be found at www.soundcloud.com/birocratic.
  • This podcast was produced by comealivecreative.com.

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