How to Get Your Customers to Commit to You with Blackstone Labs

Are some people just born with an innate flair for social media? Maybe, but we think that mastering social media, like any other skill, can be learned with practice. Today we interview David Winsauer, Director of Marketing and IT at Blackstone Labs, a fitness gear and bodybuilding supplement shop.

Although Blackstone Labs had an early advantage in this regard, having been founded by popular bodybuilder PJ Braun, one has to admit that the company is doing a great job, especially with its visual marketing.

Blackstone Labs has a loyal audience of viewers and followers, and has successfully turned customers into advocates online by being open, good listeners. More importantly, David emphasizes the importance of being honest even if, and especially when, you are dealing with a controversial product.

(Or you can subscribe and tune in with iTunes.)

Some of the best quotes from the episode:

We didn't market ourselves as a big company selling. We were just honest. Click To Tweet Grassroots marketing is about talking to customers directly; not about getting a billboard. Click To Tweet Over 60% customers of our customers will buy at least 6 times. Click To Tweet Business isn't that hard once you hire good people that can just talk to each other. Click To Tweet We curse a lot. We're very rogue. Click To Tweet If social media didn't exist, we will not be where we are today. I don't think it could've happened. Click To Tweet It's much easier to sell to someone that trusts you. Click To Tweet

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