Collection: Increasing your abandoned cart recovery rate

A collection of our best videos with tips and examples to help you reignite your abandoned cart recovery rate.

We all know how effective abandoned cart emails can be in helping you recover those lost sales. But we also know that everyone is doing it now, making it harder for you to get your potential buyers attention.

If you’ve done all the “tried-and-tested” strategies to boost your abandoned cart recovery rate but you’re still not satisfied with the results, this post is for you! Today, we’re revisiting two videos where we discuss some out-of-the-box ideas to help you increase your abandoned cart recovery rate.

4 Ways to reignite your abandoned cart recovery rate

Our first video digs into that straight away. If you are already following all the well-known best practices but you are still not getting the results you want, here are four extra things that you can try to reignite your abandoned cart recovery rate:

1. Use social proof to supercharge your sales.
2. Figure out the #1 product that your customer is most likely to buy and highlight it on your follow up.
3. Loyalty rewards for your customer, sales for you.
4. “Hail Mary” Pass.

Read the blog post here

The best way to increase your abandoned cart recovery rate

And if all of that wasn’t enough, our next advice is to take a step back and look at the bigger picture.

Sometimes your website might be great and your email marketing strategy may be top-notch, but if the customers coming into your website aren’t a good fit, your abandoned cart emails won’t work. And how can you find out that? You need to talk to them.

You can go into the list of customers that have recently abandoned their carts but haven’t purchased anything. In Conversio, you can go to your All Carts page and filter those into carts that are still recoverable.

You can then get in touch with them via direct one-on-one email, perhaps starting with customers who have the highest abandoned cart value and then work your way through the list.

We know this isn’t a scalable solution and it’s not very “efficient” or “automated”, but this strategy can give you a very insightful overview of what’s working, what’s not and how to solve it. On top of that, getting in touch with your customers in this way can do wonders for many other areas of your business.

Before you leave, don’t forget to check our new Abandoned Cart Emails page where you can find some more tips and examples.

Read the blog post here

Some insights from these episodes:

If you did everything & your prospect still hasn’t recovered his abandoned cart, ask him to join your mailing list instead.

Every abandoned cart in your business is an opportunity for you to make money – as long as you try your hardest to reignite your abandoned cart recovery rate.

Don’t see any improvement in your abandoned cart recovery rate even if your website and email marketing campaigns are great enough? Don’t change them. Sometimes, it’s not HOW you talk – it’s about WHO you’re talking to.

You can check out abandoned cart statistics and make an educated guess as to why your customers aren’t buying from you. OR you can do this trick and find out the exact cause — straight from the horse’s mouth.

Photo by NeONBRAND on Unsplash

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