We all know how effective abandoned cart emails can be in helping you recover those lost sales. But we also know that everyone is doing it now, making it harder for you to get your potential buyers attention.
If you’ve done all the “tried-and-tested” strategies to boost your abandoned cart recovery rate but you’re still not satisfied with the results, this post is for you! Today, we’re revisiting two videos where we discuss some out-of-the-box ideas to help you increase your abandoned cart recovery rate.
4 Ways to reignite your abandoned cart recovery rate
Our first video digs into that straight away. If you are already following all the well-known best practices but you are still not getting the results you want, here are four extra things that you can try to reignite your abandoned cart recovery rate:
1. Use social proof to supercharge your sales.
2. Figure out the #1 product that your customer is most likely to buy and highlight it on your follow up.
3. Loyalty rewards for your customer, sales for you.
4. “Hail Mary” Pass.
Read the blog post here
7 Hacks To Improve Your Email Profitability
You will be able to implement each of these 7 hacks in five minutes or less to great boost the profitability of your email marketing campaigns.
The best way to increase your abandoned cart recovery rate
And if all of that wasn’t enough, our next advice is to take a step back and look at the bigger picture.
Sometimes your website might be great and your email marketing strategy may be top-notch, but if the customers coming into your website aren’t a good fit, your abandoned cart emails won’t work. And how can you find out that? You need to talk to them.
You can go into the list of customers that have recently abandoned their carts but haven’t purchased anything. In Conversio, you can go to your All Carts page and filter those into carts that are still recoverable.
You can then get in touch with them via direct one-on-one email, perhaps starting with customers who have the highest abandoned cart value and then work your way through the list.
We know this isn’t a scalable solution and it’s not very “efficient” or “automated”, but this strategy can give you a very insightful overview of what’s working, what’s not and how to solve it. On top of that, getting in touch with your customers in this way can do wonders for many other areas of your business.
Before you leave, don’t forget to check our new Abandoned Cart Emails page where you can find some more tips and examples.
Read the blog post here
Some insights from these episodes:
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