Profit is not a dirty word.

Profit is not a dirty word.

Let’s talk about something that I’m extremely passionate about: profit. “You mean revenue?”, you say. No, I mean profit. Let’s be real here: revenue is good, too. People like throwing

4 Simple Ways To Improve Your Customer Support Experiences

4 Simple Ways To Improve Your Customer Support Experiences

What do the brands like Zappos, Harley Davidson and Trader Joe’s have in common? It’s not their products. After all, footwear, motorcycles and supermarkets are vastly different from each other.

6 Simple Email Automation Tricks To Grow Customer Loyalty

6 Simple Email Automation Tricks To Grow Customer Loyalty

As humans who strive for convenience and efficiency, we place a special attention on implementing effective tricks that can help us kill two birds with one stone in all areas

The Fallacy of Building a Brand Online

The Fallacy of Building a Brand Online

Here’s a little secret for you: All the videos you’ve watched so far? I had to do multiple takes to get them right. All the lessons you’ve listened to in

The Future of Marketing is Inclusion; not Influence

The Future of Marketing is Inclusion; not Influence

If I told you that I had 100 friends, and I can recommend your product to only 4 of them – only 4 people will hear my recommendation but there’s

Alternative Ideas to make Black Friday and Cyber Monday Great

Alternative Ideas to make Black Friday and Cyber Monday Great

Purists name this special day as “Black Friday” and the cool kids are even tagging it the “Cyber Week” – it starts from Friday, and runs the full week. And

4 Reasons You Should Get a Business Partner

4 Reasons You Should Get a Business Partner

In today’s world where flight booking and food delivery can be as easy as 1-2-3, you can start your own online business, right at your fingertips. Everything — account set-up,

5 Clever Tactics to Get More Product Reviews

5 Clever Tactics to Get More Product Reviews

Think back to the last time you bought a product online Your latest book purchase, your newest pair of shoes or even the last time you wanted to treat yourself

The 6 Principles For Fantastic Product Reviews

The 6 Principles For Fantastic Product Reviews

Imagine you’re browsing the Internet and looking for a restaurant for a special dinner with your loved ones. You’ve found two restaurants with similar price range, similar cuisine and both

4 Must-Have Email Marketing Segments

4 Must-Have Email Marketing Segments

Everyone who’s subscribed to your email marketing list is different. Some may be people who recently signed up, while others may be people who’ve done business with you repeatedly. This

3 Hacks To Improve Your Email Profitability

3 Hacks To Improve Your Email Profitability

Can you tell me what your main reason for doing email marketing is? Is it to send funny anecdotes and relatable memes to your customers? Is it to ask for

Non-Email Things That Could Break Your Emails

Non-Email Things That Could Break Your Emails

Email is 40x more effective at acquiring new customers than Facebook or Twitter. It’s one of the reasons why you’re busting your moves, investing thousands of dollars and consulting with

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