The one thing every ecommerce business needs

The one thing every ecommerce business needs

Pop quiz! Quick: what’s the one thing that every ecommerce business needs? a. An over-the-top brand visual identity that puts Marvel’s artists to shame? b. Building real relationships with customers

Best way to launch a new product in 2019

Best way to launch a new product in 2019

Marketing can be summed up in the phrase “Build it, and they will come”, right? Wrong. While this line may have worked in Kevin Costner’s character in Field of Dreams,

Know why you are in business

Know why you are in business

Ever heard of the quote “Do what you love and you never have to work another day in your life”? It’s such a feel-good, warm fuzzies-giving feeling that motivates you

Small gestures to delight your customers

Small gestures to delight your customers

When it comes to customer service, Zappos is in another league of its own. It’s not a small-time player on the stage — it’s a legendary rockstar. They did this

Ecommerce in 2019 and beyond

Ecommerce in 2019 and beyond

Before we welcome the year 2019 with a bang, let’s spend a few minutes talking about the trends that emerged last year in ecommerce. After all, you can’t progress forward

Profit is not a dirty word.

Profit is not a dirty word.

Let’s talk about something that I’m extremely passionate about: profit. “You mean revenue?”, you say. No, I mean profit. Let’s be real here: revenue is good, too. People like throwing

4 Simple Ways To Improve Your Customer Support Experiences

4 Simple Ways To Improve Your Customer Support Experiences

What do the brands like Zappos, Harley Davidson and Trader Joe’s have in common? It’s not their products. After all, footwear, motorcycles and supermarkets are vastly different from each other.

6 Simple Email Automation Tricks To Grow Customer Loyalty

6 Simple Email Automation Tricks To Grow Customer Loyalty

As humans who strive for convenience and efficiency, we place a special attention on implementing effective tricks that can help us kill two birds with one stone in all areas

The Fallacy of Building a Brand Online

The Fallacy of Building a Brand Online

Here’s a little secret for you: All the videos you’ve watched so far? I had to do multiple takes to get them right. All the lessons you’ve listened to in

The Future of Marketing is Inclusion; not Influence

The Future of Marketing is Inclusion; not Influence

If I told you that I had 100 friends, and I can recommend your product to only 4 of them – only 4 people will hear my recommendation but there’s

Alternative Ideas to make Black Friday and Cyber Monday Great

Alternative Ideas to make Black Friday and Cyber Monday Great

Purists name this special day as “Black Friday” and the cool kids are even tagging it the “Cyber Week” – it starts from Friday, and runs the full week. And

4 Reasons You Should Get a Business Partner

4 Reasons You Should Get a Business Partner

In today’s world where flight booking and food delivery can be as easy as 1-2-3, you can start your own online business, right at your fingertips. Everything — account set-up,

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